A Simple Guide to Image Processing

We are sure that some of you aren’t well aware of what an image is in the digital world.
Like cells constitute living organisms, pixels are living blocks of an image.
In fact, an image is a combination of its dimensions, height, and width, expressed in pixels. These little devils are points to the particular image that takes on a specific opacity, color, or shade, building up the final product our eyes see. 

Our own vision evolved through 500 million years to reach today’s level of image processing, and with technological advancements, this ability to process visuals has been passed on to machines. That’s where pixels enter the stage since these computers and machines see objects as blocks of pixels with numerical values behind them. 

What is Image Processing?  

Speaking of this term in the digital world, we refer to the technique of using algorithms on a digitized image to extract shapes, colors, and other relevant components of the picture.

The expansion of the Internet has significantly enhanced the transformation of the way you can interact with customers through visuals.  
In the first place, by using image processing services to create online catalogs, you as a company can have faster and easier product placement. It has applications in the printing of brochures, as well as for online content. 

In the wake of the digital transformation many companies are taking, brands have a dire need to push their visual content into electronic format. To illustrate it better, it’s sufficient to say that the global image recognition market size was estimated to hit $42.2 billion by the end of 2022


Images have always been a strong means to reach the target audience and achieve business objectives.  The benefits you can reap by implementing or outsourcing image processing services are multiple:

  • Automated solutions offer brands flexibility and aid you in converting target audience into customers faster;
  • Raw images are not nearly as good to captivate the attention of the target audience. Image processing allows you to modify the image so that the final result has a unique brand feel;
  • Digital images can be in any format you wish and more easily interpreted by customers;
  • The images can be manipulated to the extent you feel you achieved the desired result or the right amount of contrast.
  • Ultimately, it’s easier to transfer these digital images to third parties after processing.

Thanks to the advancements in image processing services and the rapid shift to the digital world, its applications are endless.

For instance, big retail chains use it to print their brochures and in their eCommerce solutions. Actually, in this line of business, it is a particular game-changer since better-processed images, sharpen and modeled for better visual appearance are what lead to more customer traffic and ultimately conversions.

Moreover, it allows you to detect products with flaws and remove them from the production line. On the other hand, you get to showcase its top sellers, their looks, and their features.

Further, you probably haven’t thought of it, but it’s one of the most common uses of image processing – face detection. Thanks to deep learning algorithms, machines can learn to recognize specific human features and face shapes. As a result, this technique is a vital tool in today’s security tools, as well as all types of filters people use on social media platforms like Instagram, Snapchat, and so on.

Our company has a lot of experience working with this type of service.
The image processing service we have developed for our client Pimalion, has the potential to process 30,000 high-definition images by the hour. Yes, you heard it right!

Not just that, but also this service automatically scales up when the load is higher.
When we performed load tests, we managed to run up to 100,000 HD images per hour!

Read the full case study: High performance images processing service

Let us know if you want to learn more about it, or want us to help you set up your own image processing. Our team stands at your disposal.